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Teachable: Sales Page Challenge Notes

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Who is your target audience

1. Know your audience

The easiest way to know your audience is to be your audience.
Teach what you know.

What do you know that will serve others?
Is ther a wound you identify with that others experience?

Identify your audience





Young adults who are moving to the United States, particularly New York City, from another conutry because of a new job. They’re excited, but also stressed about changing their entire lives by moving to a new city.

2. Your Course Transformation

Transformation is the key.
How will your customer be transformed?


By the end of this course, students will be able to…

Don’t use the word UNDERSTAND.
Keep it action oriented.

Identify your major milestones

How to plan your online course

  1. Identify your milestones
  2. Break things down into lessons
  3. Choose your content types


Outline your course

Naming your course


  1. Identify your audience
  2. Craft a transformation

Combine them to name your course.


  1. Fewer than 40 characters


  1. Fewer than 80 characters

3 rules for writing a great course name

  1. Benefit-driven
  2. Specific
  3. Convey emotion


How to Move to New York City A guide to becoming a local in The Big City

Quantifying questions

Avoid statistics: number of lessons, hours, pages, etc.

The value of the course is that it’s a shortcut to the outcome

How to Move to New York City A guide to becoming a local in The Big City in one week.

Power words for…curiosity

Power words for…speed

Power words for…comprehensiveness

How to Move to New York City A ultimate guide to becoming a local in The Big City in one week.

Description Example

Get all the information you need to make smart decisions about New York City, from navigationg the subway like a true new yorker, to negotiating with landlords, and a detailed plan to get it all done?

Price your course

$100 is the minimum you should charge for a course.

Why should you use premium pricing?

  1. Easier to hit revenue goals
  2. Higher prices lead to higher percieved value
  1. Attracts the right customers

A Standard course should cost at least $100



Medium Course

Flagship course

The more experience you provide the more it should cost.

Hobbies = ~$100 Career change = $500-2000

Features table

Limited course size$25
Video transcription$25
Downloadable Workbook$50
Expert interviews$50
Online course community$100
In-person networking event$100
Weekly Q&A’s$100
Office Hours$100
Professional production$100
Work Review$100
One-on-one consulting$200

Teachable’s Course Price & Revenue Calculator