Teachable: Sales Page Challenge Notes
🌱 This post is in the growth phase. It may still be useful as it grows up.
Who is your target audience
1. Know your audience
- What are their pain paints and goals?
- Where can you find them?
- What will attract them?
The easiest way to know your audience is to be your audience.
Teach what you know.
What do you know that will serve others?
Is ther a wound you identify with that others experience?
Identify your audience
- Location
- Language
- Education level
- Age
- Other identifying characteristics or similarities
Sub-segments
Example:
- Students:
- Undergrad students
- Grad students
- Intern
- Post-grad experience
Psychographics
- Goals
- Interests
- Fears
- Challenges
- Beliefs
- Culture
Example
Young adults who are moving to the United States, particularly New York City, from another conutry because of a new job. They’re excited, but also stressed about changing their entire lives by moving to a new city.
2. Your Course Transformation
Transformation is the key.
How will your customer be transformed?
Template
By the end of this course, students will be able to…
Don’t use the word UNDERSTAND.
Keep it action oriented.
Identify your major milestones
How to plan your online course
- Identify your milestones
- Break things down into lessons
- Choose your content types
Milestones
- “What are the major steps students will need to take?”
- These are skills to be developed
- There’s no magic number
- These milestones will become questions
- Your audience EXPECTS you to break information into manageable chunks
Outline your course
- Each lesson should cover one major takeaway
- Less that 10 minutes
- If you have to ask “could this be two videos?” the answer is “yes”
- This is about referencability of your content
- Finding content in a video sucks
Naming your course
Prerequisite
- Identify your audience
- Craft a transformation
Combine them to name your course.
Title
- Fewer than 40 characters
Subtitle
- Fewer than 80 characters
3 rules for writing a great course name
- Benefit-driven
- Specific
- Convey emotion
Examples
How to Move to New York City A guide to becoming a local in The Big City
Quantifying questions
- Can you you quantify the outcome of your transformation?
- How many times better is the outcome from the initial state?
- How long will it take a studend to achieve the transformation?
- How much time or money will students save by taking the course?
- How many steps will it take for a student to achieve the transformation?
Avoid statistics: number of lessons, hours, pages, etc.
The value of the course is that it’s a shortcut to the outcome
How to Move to New York City A guide to becoming a local in The Big City in one week.
Power words for…curiosity
- Secret
- Surprising
- Inspring
- Unexpected
- Shocking
Power words for…speed
- Hacks
- Tricks
- Tips
- Kickstart
Power words for…comprehensiveness
- Complete
- Ultimate
- Comprehensive
- Detailed
- Entire
- Definitive
How to Move to New York City A ultimate guide to becoming a local in The Big City in one week.
Description Example
Get all the information you need to make smart decisions about New York City, from navigationg the subway like a true new yorker, to negotiating with landlords, and a detailed plan to get it all done?
Price your course
$100 is the minimum you should charge for a course.
Why should you use premium pricing?
- Easier to hit revenue goals
- Higher prices lead to higher percieved value
- Higher engagement after larger investment
- Attracts the right customers
- Weeds out budget hunters
- Your success lies in your students success
A Standard course should cost at least $100
Mini-course
- Free
- Max $20-50
- Shorter than 1 hour
- Could complete in under a day
Course
- $100
- Charge based on outcome
- Income transformation
- Quality?
- Downloadables, production
- Could complete in under a week
Medium Course
- $200+
- Could complete in about a month
Flagship course
- $500+
- Only recommended for experienced creators
- Customer and client case studies
- Would take over a month
The more experience you provide the more it should cost.
Hobbies = ~$100 Career change = $500-2000
Features table
| Feature | Price |
|---|---|
| Limited course size | $25 |
| Video transcription | $25 |
| Downloadable Workbook | $50 |
| Expert interviews | $50 |
| Online course community | $100 |
| In-person networking event | $100 |
| Weekly Q&A’s | $100 |
| Office Hours | $100 |
| Professional production | $100 |
| Work Review | $100 |
| One-on-one consulting | $200 |